Brand Building

Many brands spring to life everyday, but only a few stand out. How can you make yours work? We have a proven, tried-and-true method for developing a brand. We have successfully implemented the Creativeans BrandBuilder® methodology with a large variety of clients in a broad range of industries, with processes broken down into key phases and tailored to achieve your brand objectives.

BrandBuilder® Methodology

Our training programmes are highly facilitated, guiding participants through branding methodologies with interactive lectures and activities. Participants are provided with adequate tools to define and strengthen their own brand.

 

Learners who go through the Creativeans BrandBuilder® methodology workshop will benefit from the following learning outcomes:

Step 1: Brand Audit

 

Learn how to conduct a brand audit by understanding yourself, your customers and competitors.

Step 2: Brand Positioning

 

Learn where to position your brand and how to create a strong brand positioning.

Step 3: Brand Identity

 

Discover the key elements of a brand identity and the best practices to apply in your organisation.

Learners who go through this workshop will benefit from the following learning outcomes:

  • Understand the systematic and repeatable method to creating a brand
  • Learn how to create the ideal brand position that will differentiate you from your competitors
  • Learn how to improve your brand experience through customer journey mapping
  • Learn how to craft a brand positioning statement to serve as your brand’s north star
  • Learn how to use brand elements to create a brand identity that is impactful and memorable

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