Building an Enduring Brand$82.99
About This Course
Do you know the difference between branding and marketing? Is your business commanding premium brand value?
Back by popular demand, Yulia Saksen, co-author of branding book Are You Brand Dead? will conduct a Branding MasterClass where she will unravel the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your business.
Highlights of this MasterClass include:
- What exactly is a brand?
- What great brands do differently from mediocre brands
- The BrandBuilder™ methodology to building a strong brand for your business
- How to create the ideal brand position that will differentiate you from your competitors
- How to improve your brand experience through customer journey mapping
- A signed copy of branding book Are You Brand Dead?
- Q&A with our brand consultants
Who is this workshop for?
- Professionals involved in brand development, marketing and change management
- Business owners looking for a major edge in increasingly competitive markets
- Entrepreneurs who wants to know how to create a strong brand foundation
Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.