Brand Builder

Brand Builder

Master Trainer:

About This Course

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Our 1-Day Business BrandBuilder™ Workshop helps you to see, understand and navigate your brand strategically.


Facilitated by Yulia Saksen, a certified management consultant and co-author of branding book ‘Are You Brand Dead?’, this comprehensive workshop will reveal the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your organisation.


Workshop Agenda


In this workshop you will learn and practice the 3 steps for building a brand:

  • Introduction to Branding  Get introduced to branding through our BrandBuilder™ methodology and practical case studies.
  • Step 1. Brand Audit – Learn how to conduct a brand audit by understanding yourself, your customers and competitors
  • Step 2. Brand Positioning – Learn where to position a brand and how to create a strong brand positioning
  • Step 3. Brand Identity – Discover the key elements of a brand identity and the best practices to apply in your organisation


What You Will Get

  • Skill and knowledge to help you build your own brand
  • Q&A with our brand consultants
  • A network of peers that spans across industries and functions


Who Is This Workshop For?

  • Professionals involved in brand development, marketing and change management
  • Business owners looking for a major edge in increasingly competitive markets
  • Entrepreneurs who wants to know how to create a strong brand foundation


Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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