Building an Enduring Brand

Building an Enduring Brand

Master Trainer:

About This Course

Do you know the difference between branding and marketing? Is your business commanding premium brand value?


Back by popular demand, Yulia Saksen, co-author of branding book Are You Brand Dead? will conduct a Branding MasterClass where she will unravel the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your business.


Highlights of this MasterClass include:

  • What exactly is a brand?
  • What great brands do differently from mediocre brands
  • The BrandBuilder™ methodology to building a strong brand for your business
  • How to create the ideal brand position that will differentiate you from your competitors
  • How to improve your brand experience through customer journey mapping
    • A signed copy of branding book Are You Brand Dead?
    • Q&A with our brand consultants


Who is this workshop for?

    • Professionals involved in brand development, marketing and change management
    • Business owners looking for a major edge in increasingly competitive markets
    • Entrepreneurs who wants to know how to create a strong brand foundation


Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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