Building an Enduring Brand

Building an Enduring Brand

Master Trainer:

About This Course

Do you know the difference between branding and marketing? Is your business commanding premium brand value?


Join Yulia Saksen, co-founder and Director of Creativeans, an award-winning brand and design management consultancy, as she unravels the mysteries of branding. As a certified management consultant, Yulia is also the co-author of branding book ‘Are You Brand Dead?’, which unpacks the mystery of branding through the Brandbuilder® methodology.


In this masterclass, through interactive activities and practical examples, you will be introduced to various methodologies that will better equip you with the tools to build a strong brand for your business.


Key Takeaways of this Masterclass include:

  • Understanding what exactly is a brand and how great brands stand out from other average brands
  • Building a strong brand for your business with the BrandBuilder® methodology
  • Crafting the ideal brand position that will differentiate you from your competitors
  • Designing a better customer journey making to improve improve your brand experience


This Masterclass is perfect for?

  • Professionals involved in brand development, marketing and change management
  • Business owners looking for a major edge in increasingly competitive markets
  • Entrepreneurs who wants to know how to create a strong brand foundation


Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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