Building an Enduring Brand

Building an Enduring Brand

Master Trainer:

About This Course

Do you know the difference between branding and marketing? Is your business commanding premium brand value?


Join Yulia Saksen, co-founder and Director of Creativeans, an award-winning brand and design management consultancy, as she unravels the mysteries of branding. As a certified management consultant, Yulia is also the co-author of branding book ‘Are You Brand Dead?’, which unpacks the mystery of branding through the Brandbuilder® methodology.


In this masterclass, through interactive activities and practical examples, you will be introduced to various methodologies that will better equip you with the tools to build a strong brand for your business.


Key Takeaways of this Masterclass include:

  • Understanding what exactly is a brand and how great brands stand out from other average brands
  • Building a strong brand for your business with the BrandBuilder® methodology
  • Crafting the ideal brand position that will differentiate you from your competitors
  • Designing a better customer journey making to improve improve your brand experience


This Masterclass is perfect for?

  • Professionals involved in brand development, marketing and change management
  • Business owners looking for a major edge in increasingly competitive markets
  • Entrepreneurs who wants to know how to create a strong brand foundation


Note: Our course schedule for 2021 has not been confirmed. If you are interested in attending this course, please indicate your interest by clicking the register button below and filling up the form with your particulars. We will get back to you as soon as possible when the course details have been finalised.


Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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