User Journey ToolkitFree
About This Tool
• A journey map is a diagram that maps the stages customers go through when interacting with a product, service, brand or company. It gives businesses a way of helping them gain valuable insight and understanding regarding common customer pain points and to build empathy for customers by understanding their needs, wants and how they feel.
• Break your journey into 3 broad stages – Before, During and After.
• Describe the emotions you feel at the different journey by categorizing them into positive and negative emotions.
Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.