User Journey Toolkit

User Journey Toolkit


About This Tool

• A journey map is a diagram that maps the stages customers go through when interacting with a product, service, brand or company. It gives businesses a way of helping them gain valuable insight and understanding regarding common customer pain points and to build empathy for customers by understanding their needs, wants and how they feel.

Getting Started
• Break your journey into 3 broad stages – Before, During and After.
• Describe the emotions you feel at the different journey by categorizing them into positive and negative emotions.



Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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